Brian Yurasits on Unsplash
Decoding Ocean Plastic for Brands: Small Details, Big Impacts
Vanesa Coleman, Sustainable Brands Plastics & Pollution
The rising awareness of “ocean plastic” motivated shoppers to demand recycled content and brands to take action — but also reinforced unhelpful material silos, with each new label attracting fans touting its merits along with detractors decrying it as greenwashing.
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